Black History Month is a dedicated time to learn, reflect, and honor the contributions of Black people across history many of which have shaped culture in ways that are often uncredited or overlooked. In beauty, Black innovation has been foundational, from early haircare formulations to modern nail artistry and self-expression through design.
Understanding Black history means recognizing how creativity, resilience, and community-building have always gone hand in hand.
The Role of Black Culture in Modern Beauty
Many of today’s beauty trends from nail art and press-on nails to DIY beauty routines—are deeply rooted in Black culture. Long before these practices were mainstream, Black communities used beauty as a form of self-definition, storytelling, and autonomy.
Nails, in particular, have long been a creative outlet:
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A way to express identity and mood
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A form of artistry accessible outside traditional luxury spaces
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A practical solution for people balancing work, family, and self-care
Press-on nails are not a recent invention or a shortcut. They represent ingenuity—finding ways to look and feel put together without sacrificing time, money, or agency.
Why Black-Owned Businesses Matters
When people search phrases like “Black-owned businesses,” “Black-owned beauty brands,” or “Black-owned press-on nails,” they are often looking to align their spending with their values. That curiosity is an entry point but education is what makes support sustainable.
Black-owned businesses, especially those led by Black women, have historically faced:
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Limited access to capital
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Fewer opportunities for large-scale distribution
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Less media coverage and retail placement
Supporting Black-owned brands is one way consumers can help address these structural gaps while also encouraging diversity in product development, leadership, and storytelling.
Jeauxette Beauty’s Place in That Story
Jeauxette Beauty is a Black woman–owned beauty brand created by a busy mum and built by an all-women team. The brand exists at the intersection of practicality and design—creating press-on nails, DIY lashes, and beauty essentials that reflect real lifestyles.
Our approach to beauty is intentional:
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Products are accessible
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Design is thoughtfully curated with tons of variety for every style.
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Formulas are vegan and cruelty-free
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Self-expression is framed as personal—not performative
Jeauxette Beauty is rooted in the belief that beauty should adapt to people’s lives, not the other way around.
Learning From Black History Through Everyday Choices
Black History Month is not only about studying the past, it’s also about examining how everyday decisions shape the future. Where we shop, who we support, and whose stories we amplify all matter.
Education doesn’t require expertise. It starts with curiosity:
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Learning where trends come from
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Understanding who built them
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Asking how communities can be supported long-term
Taking Action: Supporting Black Women and Communities This February
This Black History Month, Jeauxette Beauty is putting values into action through concrete financial support for organizations working to improve Black women's lives and empower the next generation.
Our Charitable Partnership: Giving Back to Black Communities
Donation Commitment: Jeauxette Beauty will donate 10% of all February 2026 sales to three vital organizations supporting Black women, families, and youth. Additionally, I will personally match this donation, bringing our total contribution to 20% of February sales.
Why This Matters: Black-owned businesses have always understood the importance of community investment. When you support Jeauxette, you support not just a business but a commitment to Black community well-being.
The Organizations We Are Supporting
1. Black Mamas Matter Alliance
Mission: The Black Mamas Matter Alliance is a national network of Black women-led organizations working to ensure that all Black mothers have the rights, respect, and resources to thrive before, during, and after pregnancy.
Why This Matters: Black women in America are three times more likely to die from pregnancy-related causes compared to white women. This maternal health crisis demands urgent action, research, and policy change.
Their Work:
- Advocates for policy changes to improve Black maternal health outcomes
- Conducts and promotes research on Black maternal health disparities
- Provides training and support for Black maternal health professionals
- Founded Black Maternal Health Week, an annual national campaign
- Centers Black mothers' voices in healthcare policy discussions
Donate: https://blackmamasmatter.org/
Learn More: Visit their website to explore their research, policy initiatives, and ways to get involved in improving Black maternal health.
2. Black Youth Project 100
Mission: BYP100 is a national organization of Black youth activists dedicated to achieving freedom and justice for all Black people through advocacy, direct action, and political education.
Why This Matters: Young Black activists are leading movements for social justice, police accountability, and systemic change. Supporting their organizing work invests in the next generation of Black leadership.
Their Work:
- Mobilizes Black youth for direct action campaigns
- Provides political education and leadership development
- Organizes around issues including police violence, economic inequality, and systemic racism
- Centers Black queer feminist principles in movement work
- Builds chapters across the country connecting local organizing to national campaigns
Donate: https://www.byp100.org/
Note: BYP100 is a 501(c)(4) organization, meaning donations are not tax-deductible but support crucial advocacy and direct action work.
3. Foundation for Black Women's Wellness
Mission: The Foundation for Black Women's Wellness mobilizes African American women to pursue and sustain mind-body-spirit wellness, working to eliminate health disparities impacting Black women and their families.
Why This Matters: Black women face alarming health disparities including higher rates of heart disease, diabetes, obesity, and other preventable conditions. This Wisconsin-based organization addresses these disparities through education, advocacy, and community support.
Their Work:
- Hosts the annual Black Women's Wellness Day, a health summit serving thousands
- Operates the Black Women's Wellness Center in Madison, Wisconsin
- Provides fitness and wellness programming for Black women
- Conducts research and publishes reports on Black women's health
- Trains Community Health Workers to serve Black families
- Develops the Well Black Woman Institute leadership program
Donate: https://www.ffbww.org/donate
Learn More: Explore their programs, research publications, and upcoming events focused on Black women's comprehensive wellness.
Explore More Organizations Supporting Black Women
The organizations we have chosen represent just a fraction of the vital work happening across the country. For those seeking additional organizations to support, PureWow published a comprehensive guide featuring 20 organizations working to improve Black women's lives:
Read the full list: 20 Organizations That Support Black Women During Black History Month and Beyond - PureWow
This article features organizations working on:
- Mental health support for Black women and girls
- Economic empowerment for Black women entrepreneurs
- Technology education for Black girls
- Reproductive justice and healthcare access
- Combating violence against Black women
- Leadership development and civic engagement
Consider exploring these organizations and finding causes that resonate with your values and interests.
Moving Forward Beyond Black History Month
Learning about Black history doesn’t end in February. The most meaningful support is consistent, thoughtful, and informed.
Whether that means continuing to learn, supporting Black-owned businesses year-round, or simply acknowledging the origins of the culture we enjoy—every action contributes to a larger ecosystem of respect and equity.
At Jeauxette Beauty, we see Black History Month as a reminder: creativity, care, and community have always been central to beauty.